Case study · 03

FULL-SERVICE MARKETING, E-COMMERCE & LIVE ACTIVATIONS

OrganisationEVENTIGE MEDIA GROUP

RoleACCOUNT MANAGER · E-COMMERCE & PROJECT DELIVERY

Period2021—2023

Context

Where the work sat.

Eventige combined marketing strategy, brand and creative production, e-commerce technology, performance media, and experiential activation. As Account Manager, Anton led client projects for Method Seven, Perfec-Tone, Little Istanbul Gifts, Keri and Grieshaber Dermatology, coordinating creative and technical contributors. His substantial responsibility on Skype and IQOS activations was as second-in-lead.

Anton's remit

Responsibility with range.

Manage client relationships, develop new business, and stay involved from briefing and onboarding through delivery.
Coordinate designers, copywriters, and developers across e-commerce, marketing, and live-activation work.
Develop omnichannel campaigns, including A/B testing, across email, paid search and social, remarketing, analytics and event touchpoints.

What he coordinated

Connecting the moving parts.

Coordinated Grieshaber Dermatology website requirements, provider biographies, navigation, service pages and assets; worked with the SEO manager on Method Seven canonical tags and pagination.
Used Google Analytics, Ahrefs and Screaming Frog to assess performance and inform optimization; implemented payment-processing solutions for e-commerce and in-person activations.
Set up HubSpot, trained users, supported adoption, and used it as one supporting platform within wider account work.
Managed calendars, travel bookings, purchase orders and invoices alongside client delivery.

Working environment

Tools, teams & stakeholders.

HubSpot
Klaviyo
AdRoll
Google Ads
Facebook Ads Manager
Google Analytics
Ahrefs
Screaming Frog

What this demonstrates

This role combined client leadership with coordination across creative production, e-commerce, performance marketing and live activations.