Original project work
Netflix · The Great Hack
They know. We know. Now you know.
A walk-through installation that turns an invisible digital footprint into a physical experience.
Explore the workAnton Istya · Creative portfolio
Ideasmadetangible.
Campaigns, experiences and visual stories. Explore the thinking behind the work, then get close to the original execution.
Featured master’s research
Advertising
across cultures.
Comparative advertising, brand rivalry and consumer trust. A substantial research project connecting cultural context, interviews and a consumer survey.
Explore the full research
The Work
Original project work
Lyft
The ride ends. The journey doesn’t.
A safety check-in concept for the last stretch between a shared bike station and home.
Explore the work
Original project work
Liquid Death
Mountain Escape.
A brand world expanded into a theme park, festival ground and irreverent membership experience.
Explore the work
Original project work
Peroni
A little escape in a glass.
Two product composites connect a beer brand with a night in the city and an imagined journey at sea.
Explore the work
Speedo
A more personal fit.
A response to a swimming-inclusion brief, combining product personalization and a campaign direction.
Explore the work
Original project work
Visual Impact
Make the familiar strange.
Film, music and book-cover studies built from unexpected visual connections.
Explore the work
Original project work
OAK & IRON · ONE PRO
Stay pumped.
A campaign system that turns the inconvenience of a flat tire into a simple, memorable product story.
Explore the work
Original project work
BetterHelp
Your mind needs a vacation too.
A service-extension proposal that takes a remote-therapy brand into outdoor experiences.
Explore the work
Activision · Call of Duty
Freedom Ops.
A provocative brand-response concept connecting a game franchise to a contemporary public debate.
Explore the work
Original project work
POSH
A space for epic people.
Give a ticketing platform a place in Miami culture, beyond the moment of buying a ticket.
Explore the work
Original project work
YouTube × MKBHD
With a spark of red.
A creator’s visual identity becomes a proposal for the space around the screen.
Explore the work
Original project work
USPS · Magenta
Love is the key.
A colorful team presentation exploring Pride, self-expression and the small public canvas of a stamp.
Explore the work
Original project work
ESSENCE
One cover. Five visual languages.
Explorations in editorial hierarchy, visual movements and the personality of a magazine cover.
Explore the work
Original project work
Converse
Stories worth stepping into.
A branded entertainment platform built around the people in the shoes.
Explore the work
Fischersund
Nature, scent and a new market.
A team strategy paper proposing an introduction to a Gen-Z audience in Hong Kong.
Explore the work
Original project work
Pace University
A boarding pass to nowhere.
A personal lockdown poem translated into the language of a delayed journey.
Explore the workAbout Anton
Creative thinking.
A wider perspective.
Raised in Switzerland, with experience across Europe, the United States and Mexico, I bring together visual communication, technology, client relationships and live production.
My creative education spans a master’s in Global Strategic Communications at Florida International University and Art Direction / Marketing Strategy at Miami Ad School, following one Bachelor of Science with a double major in Computer Science and Graphic Design at Pace University.
The work here includes brand assignments, team collaborations and academic research. Each case identifies its context and credits, and distinguishes the original proposal from a confirmed launch.
Background, education & experienceBeyond the campaigns
The full picture.
Motion studies, photography, typography, research and written work. A browsable archive brings the wider body of work together, with versions grouped into their original projects.
Browse the complete archive