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Work, studies & ideas

The archive.

A broader view of the creative work, grouped by project. The original campaigns sit alongside visual studies, films and research. Entries without available final artwork remain catalogued with their limits.

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72 of 72 projects and studies

03

Experiences · Case study

Liquid Death — Mountain Escape.

A brand world expanded into a theme park, festival ground and irreverent membership experience.

Miami Ad School · Q5 and related explorations

05

Campaigns · Case study

Speedo — A more personal fit.

A response to a swimming-inclusion brief, combining product personalization and a campaign direction.

Speedo brief via DAVID Miami · Interactive Concepting, Miami Ad School

07

Campaigns · Case study

OAK & IRON · ONE PRO — Stay pumped.

A campaign system that turns the inconvenience of a flat tire into a simple, memorable product story.

Everything Is Media · Kickstarter project, M.AD

14

Motion · Case study

Film & editing — Life of a Bud.

Edited cannabis lifecycle sequence, from plant growth to harvesting and smoking; the closing title reads Life of a Bud.

Miami Ad School · Creative coursework

15

Motion · Case study

Film Noir — One last look.

A fictional waiting-room encounter told through black-and-white images and silent-film intertitles.

Video · Miami Ad School

22

Design · Working overview · full export unavailable

Camera brands — typography book

The recovered working document contains camera-brand layouts for Nikon, Canon, Leica and Hasselblad alongside incomplete artboards. Its 233 × 512 embedded overview is viewable here; readable finished pages still require a native export.

Miami Ad School · MAD coursework archive

31

Writing · Written analysis

Dashlane — Super Bowl advertising analysis

A critical reading of Dashlane’s existing Super Bowl advertisement. The advertisement itself is reference material, not an Anton-produced campaign.

Miami Ad School · Thinking Strategically

33

Design · Case study

USPS · Magenta — Love is the key.

A colorful team presentation exploring Pride, self-expression and the small public canvas of a stamp.

Trends in Design · Florida International University

36

Writing · Written study

David Ogilvy — advertising philosophies

Study an influential advertising figure and connect creative philosophies with campaign examples.

Florida International University · Academic archive

37

Writing · Written study

How communication theories evolved

Review evolution of mass communication theory from radio to internet and big data.

Florida International University · Academic archive

38

Writing · Written study

Web 3.0 and ownership of digital content

Consider the evolution of web platforms and future ownership of digital content.

Florida International University · Academic archive

44

Research · Media pending recovery

Cinema Italy

A collaborative Creative Strategy project. Its final presentation and creative executions were not located in the retained course folder.

Florida International University · Academic archive

45

Research · Media pending recovery

Upward

A collaborative Creative Strategy project. Its final presentation and creative executions were not located in the retained course folder.

Florida International University · Academic archive

46

Research · Materials withheld

Match.com

Creative Strategy project retained in the academic record. Project materials are withheld while the confidentiality terms are reviewed.

Florida International University · Academic archive

47

Writing · Written study

Online dating — reviewing research methods

Evaluate published online-dating survey methods, sampling, dates and representation.

Florida International University · Academic archive

48

Writing · Written study

Cross-cultural communication — interview analysis

Explore cultural expressions, explicit beliefs and deeply embedded beliefs through an interview.

Florida International University · Academic archive

49

Writing · Written study

A cross-cultural personal perspective

Reflect on identity and the question “Where are you from?”

Florida International University · Academic archive

50

Writing · Written study

Advertising regulation across markets

A comparative classroom reflection on advertising and privacy practices in Switzerland and the United States.

Florida International University · Academic archive

51

Writing · Written study

Product claims and responsibility

A written critique of e-cigarette marketing claims using Juul as a case.

Florida International University · Academic archive

52

Writing · Written study

Commercial speech and the First Amendment

Case analysis considering Central Hudson, Kasky v. Nike and commercial-speech protection.

Florida International University · Academic archive

53

Writing · Written study

Innisfree — when packaging overpromises

Critique of the “paper bottle” claim and proposed clearer packaging language.

Florida International University · Academic archive

Explore the thinking

Separating a clearer claim from a different product

The analysis began with a mismatch between the packaging's paper-bottle message and the plastic container underneath. It considered two different responses: clarify the wording, or change the material so that the product better matches the intended claim.

The paper distinguishes the relatively simple communication change from the greater development and manufacturing work involved in changing the container. These are proposed routes in a written critique, rather than packaging changes carried out for the brand.

Academic critical analysis and written recommendations. No client implementation, material testing or commercial outcome is claimed.

54

Writing · Written study

When an ad promises a different game

Critique of mobile-game ads that differ from the downloaded gameplay.

Florida International University · Academic archive

55

Writing · Written study

Consumer protection — three case analyses

Structured issue/rule/application/conclusion analyses of AMG Capital, Vokes and Gomez-Jimenez.

Florida International University · Academic archive

Explore the thinking

Making the reasoning visible

The paper uses the same issue, rule, application and conclusion structure across three consumer-protection cases. Separating those steps makes it possible to see the question being considered, the rule discussed and the author's interpretation.

This is a record of an analytical method in classroom writing. The retained document does not provide a separate drafting or feedback sequence.

Coursework analysis of existing cases. Historical academic analysis, not current legal guidance.

56

Writing · Written study

Evidence behind product claims

Written analysis of substantiation and revised wording in ExtenZe advertising.

Florida International University · Academic archive

57

Writing · Written study

Red Bull — puffery and claims

A classroom discussion of the line between a slogan and an evidence-based product claim.

Florida International University · Academic archive

58

Writing · Written study

Apple — trademark power and smaller creators

Critical reflection on brand protection and disputes with smaller creative businesses.

Florida International University · Academic archive

59

Writing · Written study

Three responsibilities of a marketer

Coursework synthesis on product safety, children as audiences and truthful messages.

Florida International University · Academic archive

63

Motion · Authorship unconfirmed

MILO

A recovered waterfront portrait film. Its QuickTime author metadata names Rusana Zarubina; Anton’s creative role is not established. Retained as a reference entry without publishing the film as Anton-authored work.

Portfolio · Film archive

68

Design · Attribution review

Brand-mark variations

Six retained brand-mark studies reference Apple, Coca-Cola, Marlboro, Pepsi, Kodak and Red Bull. The exact brief and division between reference and redesign remain unresolved, so the files are catalogued without a sole-authorship claim.

Design archive · Portfolio

69

Design · Historical study

Stay Home / Safe / Sane

A typographic public-awareness poster interweaves several messages in one composition. Its original factual and helpline copy has not been verified for current use, so it remains an archive entry.

Graphic-design archive

70

Design · Archive study

Civic participation poster

A retained poster uses an Uncle Sam reference and a prominent YOU headline to prompt voter registration. The original QR destination is not reused.

Portfolio · Visual communication

71

Design · Archive study

Jack Daniel’s typographic composition

A bottle-centered composition built from densely repeated type and graphic layers. The original assignment and detailed credits are not preserved.

Portfolio · Visual communication

72

Motion · Authorship unconfirmed

IKEA — animated home manifesto

An animated home-and-equality film recovered in two identical exports. Anton’s role is not documented; the film remains a reference entry rather than an attributed portfolio execution.

Motion Graphics · Retained reference