Assignment & brand
The starting point.
Develop a launch and community concept for POSH in Miami. The deck and event-page draft explore how a ticketing service could distinguish itself in a crowded landscape of event apps.
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POSH
A space for epic people.
Give a ticketing platform a place in Miami culture, beyond the moment of buying a ticket.
Assignment context
Miami Ad School · Q5
Credits
Concept work retained in Anton’s portfolio; additional contributors are not named in the retained deck.
Work presented
Launch and community proposal; actual event delivery is not verified.
Insight & approach
The thought behind it.
The stated problem is that people already have enough ways to book a ticket. The proposal shifts attention to belonging: a space where emerging artists, music audiences and other creative people can meet, work, learn and spend time together.
Concept & execution
How it takes shape.
The concept pairs a physical community destination with a Break Up Party activation during Miami Music Week. The original event-page draft deliberately uses a competing ticketing platform to stage the departure. A live-event idea, community proposition, visual identity and promotional page are part of the retained execution. An event listing is evidence of the concept’s presentation, not proof that the proposed event took place.
Development / The thinking in motion
Giving the platform a place in everyday life
The POSH material asks how a ticketing brand could offer a stronger reason to belong than another app to download.
Explore the community proposition
The one-page concept and deck use two related lines—Epic People and Epic Souls—to describe a place for music audiences and creative people. Outdoor and indoor/outdoor versions explore the same day-to-night mix of socialising, work and learning.
Give the proposition an activation
A Break Up Party applies the departure-from-other-platforms idea to a specific event concept. It appears alongside the broader community destination, rather than proving that the proposed venue or event was delivered.
Concept work retained in Anton’s portfolio; additional contributors are not named in the retained deck. These are retained positioning and activation alternatives. Their order of development, additional contributors and actual delivery are not established.
The original work.
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