Tooheys New
A continuity edit turns supplied bar-scene footage into a compact branded sequence.
Video · Miami Ad School
Editing exercise: Anton Istya. Supplied commercial footage, original concept and production belong to their respective creators.
An editing exercise using supplied advertising footage; no direct Tooheys commission or launch is established.
Assignment & brand
MAD Video, Week 1, Exercise 1: an editing exercise using a supplied bar-scene commercial clip pack. The named Anton export and course-folder context support an editing role; no detailed written brief was recovered. Tooheys New branding appears on bottles and the closing What Mates Do card. This is an edit of supplied advertising footage; a direct Tooheys commission to Anton is not established.
Insight & approach
A bar encounter is shaped through group shots, close-ups, reactions and a final brand reveal. The original commercial premise and tagline should not be claimed as Anton's original strategy. This is an interpretation of the finished sequence; no separate research study is documented.
Concept & execution
A 31-second continuity edit of a bar conversation, including product inserts and reaction close-ups, ending on the Tooheys New brand card. The export retains a brief unrelated game-publisher/source card at its start.