Jeep
A mood for the open road.
Urban character, wide landscapes and movement assembled into a mood film.
Assignment contextVideo · Miami Ad School
CreditsMood-film editing exercise: Anton Istya. Existing footage from the retained source pack; original filming and individual source credits are not documented.
Work presentedMood-film editing exercise using supplied footage. No direct Jeep commission or launch is established.
Assignment & brand
The starting point.
MAD Video, Week 1, Exercise 2: a named Anton mood-film export is retained with a MoodVideoClips source pack. A fuller written brief and original research are not available. The filename establishes the Jeep mood-film context, and a Jeep Renegade detail appears briefly near the end. The montage uses existing third-party footage; no direct commercial commission or launch is established.
Insight & approach
The thought behind it.
The edit moves from urban individuality to expansive landscapes, nightlife, protest, extreme sports and driving. Adventure and self-expression are visual themes inferred from the edit, not verified research findings. This is an interpretation of the finished sequence; no separate research study is documented.
Concept & execution
How it takes shape.
An 87-second mood montage using portraits, tattoos, city scenes, time-lapse landscapes, a Red Bull-branded jump, festivals, surfing, street crowds, driving and a brief vehicle detail.