Liquid Death
A brand world expanded into a theme park, festival ground and irreverent membership experience.
Miami Ad School · Q5 and related explorations
Project retained in Anton’s portfolio. Individual collaborator roles are not specified in the deck.
Experience proposal. No park launch, celebrity participation or attendance results are claimed.
Assignment & brand
Translate Liquid Death’s rebellious canned-water identity into a place people could visit. The final presentation develops Mountain Escape, while a related Death to Plastic exploration investigates a concert and community direction.
Insight & approach
The creative premise brings the brand’s dark humor and environmental positioning into an experience: water becomes the attraction, reusable products become souvenirs, and the brand’s language runs through the guest journey.
Concept & execution
The original deck explores ride ideas, interactive conservation exhibits, tiered ticket artifacts, social applications and a branded hydration backpack. The selected pages show proposed touchpoints and reference imagery assembled into the concept. Prices, product features and pictured attractions belong to the imagined proposal. They are not evidence of a built park or a commercial partnership.
Development / The thinking in motion
The retained work explores two related ways to turn Liquid Death into a place: a concert and community destination, and the Mountain Escape theme-park concept.
Music and festival references shape the concert direction. The park direction introduces rides, conservation activities and ticket artifacts. A branded refill backpack appears across both, connecting the experience to the original water brand.
The park materials include a manifesto broken into frames and applications styled as social posts. The working deck explores how to group those frames and organise the social layouts; the retained notes do not record a final decision for every option.
Project retained in Anton’s portfolio. Individual collaborator roles are not specified in the deck. The two directions are related explorations, not a verified sequence of client-approved revisions. Individual collaborator roles and any commercial launch remain unconfirmed.
Select an image to see it in full
