Assignment & brand
The starting point.
Create a communication proposal around the ONE PRO portable tire inflator, using its crowdfunding presentation as product context. The team explored several media formats rather than one isolated ad.
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OAK & IRON · ONE PRO
Stay pumped.
A campaign system that turns the inconvenience of a flat tire into a simple, memorable product story.
Assignment context
Everything Is Media · Kickstarter project, M.AD
Credits
Clyde Johnson, Grace Hodges and Anton, as credited in the presentation.
Work presented
Team campaign proposal around a Kickstarter product. Commission and launch are not documented.
Insight & approach
The thought behind it.
The creative starting point is an ordinary bad day: an alarm fails, breakfast goes wrong, then a tire is flat. The product cannot solve everything, but the story gives it one clear job. The humor makes the benefit immediate without relying on campaign-result claims.
Concept & execution
How it takes shape.
The deck includes manifesto copy, headline routes, a two-dimensional billboard, an exaggerated three-dimensional tire-and-pump installation, ambient advertising and product-modification ideas. Product photography and manufacturer references are distinguished from the team’s communication concepts. Proposed emergency-call functionality is an idea in the deck, not a verified product feature. Early development also explored AUDIOCASE live demonstrations, Jollylook photography workshops and CodeRover school demonstrations before the final team deck focused on ONE PRO.
Development / The thinking in motion
From product possibilities to a campaign direction
The assignment called for an integrated launch campaign for a Kickstarter technology product, across one traditional and two nontraditional media.
Explore where each product could become useful
The retained idea deck considers live demonstrations for AUDIOCASE, workshops and photo booths for Jollylook, and school-based demonstrations for CodeRover. Each route connects a product capability with a situation in which people could experience it.
Focus the final presentation on ONE PRO
The team’s final deck centres the portable tire inflator. A bad-day narrative leads into playful copy and billboard applications, including a dimensional tire that would inflate and deflate. Multiple headline options remain visible in the presentation.
Clyde Johnson, Grace Hodges and Anton, as credited in the presentation. Clyde Johnson, Grace Hodges and Anton are credited on the final deck. The surviving material does not record the reason for selecting ONE PRO or a client approval; proposed product modifications were not demonstrated.
ONE PRO manifesto montage
The original work.
Select an image to see it in full
