Assignment & brand
The starting point.
Translate a name, colours and graphic elements into a coordinated sports-kit presentation.
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Empire of Atlantium / PineApple Express
A team in colour.
A sports-kit study that carries a graphic identity across clothing.
Assignment context
Miami Ad School · Creative coursework
Credits
Anton Istya; retained in his creative coursework. Additional collaborators are not identified in the retained deliverable.
Work presented
Original presentation and concept development; no launch is established.
Insight & approach
The thought behind it.
The visual task is consistency across differently shaped garments: placement, contrast and recognition need to hold together. This is a reading of the retained execution; a written research insight is not preserved.
Concept & execution
How it takes shape.
The original layout brings the kit components together so the identity can be judged as a system. The supplied garment forms are presentation mockups; no manufacturing or official team adoption is claimed.