Assignment & brand
The starting point.
Develop a multi-stage response under the Activision and Call of Duty names. The deck is structured as a five-year concept, moving from employer actions to partnerships and an imagined future game narrative.
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Activision · Call of Duty
Freedom Ops.
A provocative brand-response concept connecting a game franchise to a contemporary public debate.
Assignment context
Activision brief · Interactive Concepting, Miami Ad School
Credits
Anton Istya is named on the title slide.
Work presented
Brand-response proposal. No implemented policy, partnership or game release is claimed.
Insight & approach
The thought behind it.
The starting point is the author’s contrast between the treatment of gun rights and reproductive rights in the United States. It is a creative argument in the original work, rather than neutral legal analysis or a researched claim of policy effectiveness.
Concept & execution
How it takes shape.
The proposal combines employee-support ideas, awareness and education, a staged partnership plan and a fictional game story. The case preserves the conceptual nature of the work: Activision is named as the client in the deck, but the materials do not establish corporate adoption, funding or a released game.
The original work.
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