Assignment & brand
The starting point.
Explore packaging, audience and advertising ideas for K-Y in the retained “final ideas” presentation. The deck names Anton and contains several distinct creative directions.
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K-Y
Unexpected packaging.
Three irreverent directions for an intimate-care brand.
Assignment context
Miami Ad School · Creative coursework
Credits
Anton, credited on the presentation cover. Reference product images and film stills remain third-party material.
Work presented
Original presentation and concept development; no launch is established.
Insight & approach
The thought behind it.
The presentation uses category collision: intimate lubricant alongside automotive oil, exaggerated patriotic packaging, and dryness as a visual metaphor. These are copy and concept provocations, not audience-research findings.
Concept & execution
How it takes shape.
The retained deck combines package references, headline alternatives and a proposed dry-landscape film treatment. The artwork shown is exploratory and includes third-party imagery; no partnership with the other brands depicted is established.
Development / The thinking in motion
Three routes through a packaging problem
The deck keeps three distinct adult-humour directions side by side rather than presenting one as the inevitable answer.
Change the association
One route uses patriotic packaging, another pairs personal lubricant with automotive oil, and a third builds on the discomfort of dryness and heat. Each explores a different way to make a familiar product noticeable.
Keep the packaging question open
Outer and inner packaging ideas sit alongside copy options and a question about discreet delivery. The surviving deck records the exploration, without establishing a selected or manufactured execution.
Anton, credited on the presentation cover. Reference product images and film stills remain third-party material. The cover credits Anton. Existing package photographs and reference imagery are not presented as his photography; no client approval is documented.
The original work.
Select an image to see it in full
