They know. We know. Now you know.

A walk-through installation that turns an invisible digital footprint into a physical experience.

Assignment context

Everything Is Media · Miami Ad School

Credits

Art direction: Clyde, Jamie and Anton, as credited in the presentation.

Work presented

Team experiential proposal. A realized installation or Netflix launch is not documented.

Assignment & brand

The starting point.

Create an experiential communication idea around The Great Hack. The team explored how a documentary about data exploitation could move beyond a screen and make its subject tangible to a visitor.

Insight & approach

The thought behind it.

The manifesto contrasts the feeling of having data stolen with the everyday act of giving it away. Long terms of service and routine digital interactions become the starting point for a question: how much do we understand about the information we release?

Concept & execution

How it takes shape.

The Walking Path uses a mirrored exterior, a staged sequence of projected information, a manifesto and a film trailer. Floor plans, spatial views and social mockups show how the proposed experience would unfold. The original deck also considers participation consent and temporary use of information. The portfolio presents the communication and installation concept; no data-collection system was built here.

Development / The thinking in motion

Making an invisible exchange visible

The Walking Path turns the deck’s concern about everyday data sharing into an experience that a visitor could physically move through.

Build the experience around participation

The spatial proposal considers the mirrored entrance, the point of opt-in and the information projected along the floor. A hologram and film trailer give that journey a beginning and an ending. These are planned interactions shown in renders and diagrams.

Carry the idea into film and social

The team developed manifesto copy, an assembled film and social mockups around the same premise. The social examples describe the response the campaign hoped to provoke, rather than a response it received.

Art direction: Clyde, Jamie and Anton, as credited in the presentation. Shared art direction is credited to Clyde, Jamie and Anton. The materials document a proposal, not a launched installation or audience test.

The Walking Path — manifesto edit

Retained team manifesto assembled from existing documentary footage. The work presented is the campaign edit; original cinematography is not claimed. 72.45 seconds