YouTube × MKBHD

With a spark of red.

A creator’s visual identity becomes a proposal for the space around the screen.

Assignment context

Miami Ad School · Creative coursework

Credits

Anton Istya; retained in his creative coursework. Additional collaborators are not identified in the retained deliverable.

Work presented

Original presentation and concept development; no launch is established.

Assignment & brand

The starting point.

Develop a brand-extension presentation around YouTube viewing and the MKBHD creator identity, extending the relationship into furniture, lighting and desk accessories.

Insight & approach

The thought behind it.

The deck connects a recognizable matte-black-and-red aesthetic with the rooms in which people watch, play and work. This is the documented creative premise, rather than a tested consumer finding.

Concept & execution

How it takes shape.

The proposal combines a product catalogue, an online shop, social shopping and creator-led advertising. Google I/O and creator collaborations appear as proposed launch ideas. Catalogue images include existing product references; the work does not establish original industrial design or manufacturing. No audience-reach figure is presented as an achieved result.

Development / The thinking in motion

Extend a screen identity into a room

The proposal takes the visual language associated with MKBHD and applies it to an imagined home environment for watching, working and gaming.

Define a common visual language

The presentation notes describe a minimal, futuristic direction built around red, black and white, with comfort as a recurring consideration. The catalogue brings that direction across furniture, lighting and desk accessories.

Design the surrounding experience

Social-shopping and website layouts show how the proposed collection could be encountered and browsed. Event, creator-video and ongoing social ideas extend the same concept into a launch plan.

Anton Istya; retained in his creative coursework. Additional collaborators are not identified in the retained deliverable. This is the documented logic of a proposal, not evidence of manufactured products, a commission, confirmed partners or a completed launch.