Assignment & brand
The starting point.
Map LinkedIn’s audience, promise, personality, occasions and communication touchpoints in the Thinking Strategically course.
← Creative portfolioStrategy
A professional kind of connection.
A brand worksheet connecting professional identity, discovery and career relationships.
Assignment context
Miami Ad School · Creative coursework
Credits
Coursework from Anton Istya’s archive. A separate collaborator breakdown is not recorded.
Work presented
Original course submission.
Insight & approach
The thought behind it.
The worksheet separates professional networking from personal social life. It focuses on the discovery of skills, talent and career changes as the brand’s reason to matter.
Concept & execution
How it takes shape.
The original one-page worksheet brings audience, content and connection channels into one strategic view. It is process work, including its original typographical and table-layout imperfections; historical corporate claims are not presented as current research.